Ch. 10 - Product Concepts

           The product or service is very important to a company, it is the heart of the organization. Once the company has a stable product it can be a starting point of creating  a new marketing mix which is highly beneficial to the brand in generating revenue and popularity. Without a a product to sell the company cannot determine a price, design a promotion, or create a distribution channel. There are different type of products such as a business product used to facilitate an organizations operations, consumer products which are products made to satisfy and individuals needs and wants, and many others such as product line, mic and item. Unknown products also have marketing mixes but they are unknown to potential buyers and are usually sold in retail.

Rarely does a company sells a single product they sell a variety of things and create products lines. Such for Adidas they have created many clothing and sneaker lines together which are the Adidas Originals that include different colors and varieties of low top sneakers such as the ones on top of the page and the 3 striped garments, Adidas sweatsuit collections, and also a huge collection of soccer and basketball product lines which have turned into consumer and industrial products.

Here is a Adidas product line where they have a deodorant collection. This set includes skin lotion, shower gel, cologne and spray deodorant. This would be an example of a product line depth because it is a number of product items in a product line. 

Above is a combination of a product mix where most of the products that The Adidas Organization sells are shown and also an example of consumer products because they have a product line of Adidas Original sneakers in the back and around the front they have sweatsuits to go along with a modification of similar Adidas Original shoes. Adidas has a variety of products and they all change with time and are modified for customer needs, style and wants also to these products are used to facilitate the organizations operations.