Ch. 18 - Sales Promotion and Personal Selling

      Along with advertising having sales attract more consumers to certain products and or companies. Advertising offers the consumer a reason to buy and sales promotion offers an incentive to buy. In other words having sales give people incentives, consumers love to shop but if the incentive being is saving some money and getting a percentage off of the original price they will buy more and make efforts to buy more during the sales promotion span. Sales promotions also motivate certain consumers to purchase the goods or service immediately, this is done by either lowering the price or by adding value to the product such as a new color or quality.  


Coupons and rebates also play a major role in sales promotions. Coupons and rebates allows the consumer to an immediate price reduction when they make a purchase. Coupons are oftentimes used to encourage sale of a certain product or re-purchase of a popular one.  Unlike coupons rebates do not give the consumer instant savings on the spot, a rebate is more of a cash refund for the purchase of a certain product such as a phone, household item or electronic and the refund is given in a certain amount of time not instantly. 


Contests and sweepstakes are also a way to re-create interest in a good or service. Contests give a chance to participants where they can use a certain skill or ability to win a prize or a product. There maybe one prize only or certain prizes for certain places. Contests and sweepstakes are kinds like scholarships where you have to answer certain questions and write paragraphs and or essays

   


     Adidas rarely offers any coupons or rebates as such but they do have sales every now and then to promote certain new or original Adidas products. Such as Adidas recently had a sale where they offered 70% of most products and along with the flier were two coupons saying $10 off with a purchase of $50 or higher. Adidas also holds season clearance sales to get ready for new products or a new season. For example a summer season clearance sale would be held to clear all summer products such as shorts, tanks and light sneakers to bring in products for the fall which may include sweatsuits, jackets and hoodies.