Everywhere you go this famous three striped logo will catch your eyes, from sweat suits, to sneakers and professional sports this German sports company has been providing the globe with sports equipment, sports or casual apparel, gear and other goods since 1948. Adidas was founded by Adolf Dassler who's older brother developed Puma which became an early rival of Adidas. Adidas is currently based in Herzogenaurach, Germany. Adidas has global corporate headquarters in Germany, and many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, and Spain. Mainly sold in the U.S., Adidas makes lots of assets from these countries and is expanding to more oversea countries.
The company's clothing and shoe designs feature three parallel bars, The "Three Stripes" were bought from the Finnish sport company Karhu Sports in 1951.
Adidas hit the big time during 2009 as the company revenue was listed at €10.38 billion and the 2008 figure at €10.80 billion. Much of these profits include their ability to provide such products as comfortable Running shoes, Soccer shoes/cleats and equipment, Tennis gear, Cricket, Lacrosse, Rugby, Gymnastics, Skateboarding, and field hockey. Major profits resulted from Golf, Baseball, football (soccer) and Basketball. Adidas supports many professional and amateur athletes around the world, including The NBA, NFL, FIFA, NHL, PGA and many NCAA college athletics and some high schools also.
Short Company Time-Line
In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also acquired the Taylormade Golf company and Maxfli, which allowed them to compete with Nike Golf.
In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.
In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the mark, Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark.
In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney" and it has been critically acclaimed. The acquisition of Reebok would also allow Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.
On 11 April 2006, Adidas announced an 11-year deal to become the official NBA apparel provider. They will make NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takes the place of the previous 10-year Reebok deal that was put in place in 2001.
Adidas Mission Statement
"Adidas-Salomon strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.
We are consumer focused. That means we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.
We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to the market.
We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders.
We are committed to continuously strengthening our brands and products to improve our competitive position and financial performance.
In the medium term, we will extend our leading market position in Europe, expand our share of the US footwear market and be the fastest growing major sporting goods supplier in Asia and Latin America. The resulting top-line growth, together with strict cost control and working capital improvements, will drive over-proportionate earnings growth.
We are consumer focused. That means we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.
We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to the market.
We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders.
We are committed to continuously strengthening our brands and products to improve our competitive position and financial performance.
In the medium term, we will extend our leading market position in Europe, expand our share of the US footwear market and be the fastest growing major sporting goods supplier in Asia and Latin America. The resulting top-line growth, together with strict cost control and working capital improvements, will drive over-proportionate earnings growth.
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